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[ Case Studies]
Challenge:
“I know I need to be web savvy, so I need a smart, quick, cost-effective, real estate experienced provider to help support me with complete online marketing and sales information on my website for my buyers and sellers – but I just don’t have the time or capabilities to keep it relevant and up-to-date?”
Solution:
Brilliant Blue understands the unique challenges of your business. Using our process-driven professional approach, we apply the latest technologies and internet best practices to develop affordable strategic solutions for real estate web marketing.
By combining these elements with award-winning creative, we have developed easy-to-use, efficient and highly effective websites to put agents at the top of their market – and then supporting them, so they can be real estate professionals. You will work with an experienced project manager, who will ask you to provide basic information about yourself, your market, and your objectives, Brilliant Blue will build you a dynamic website that will engage your target audience, maximize lead generation opportunities and create high credibility and “connect” with your market for high visibility.
Challenge:
“The commercial real estate market is feeling the pressure and agents are challenged more than ever to differentiate, be memorable and stand out from the crowd. Clients are looking for more than a phone call. How can we develop a complete process and database to connect with potential buyers, sellers, or lessees, and how can this be achieved and sustained?”
Solution:
Brilliant Blue utilizes web 2.0 technology to facilitate networking, customer engagement and interaction. No longer is it sufficient to just call on the phone, try to get an appointment, to drop of or present information – today’s consumer is eager for personalized content, conversation and customer service that is relevant to their specific needs.
In the real estate world, networking, referrals, follow up and keeping in touch are the touchstones of success. By utilizing Brilliant Blue’s full suite of web 2.0 marketing tools to optimize awareness and communication, real estate agents already have an edge on the competition. And, they have the most innovative lead generation, database and CRM campaigns on the market built right into their websites.
Challenge:
“So much of the marketing materials I see looks the same and is not very professional. How can I make my brochures and flyers look better?”
Solution:
Brilliant Blue is a leading creative agency, with award winning campaigns for print, online and broadcast media. Our creative and messaging is best-in-class, and our goal is to provide our clients accelerated growth and new customers, through the most credible and highly effective marketing in your market place.
We’ve taken our brand-building philosophy and experience and applied that to developing world-class designs for the real estate industry. Whether individual agents, teams, or offices, Brilliant Blue brings the very best in world class design - to help achieve our client’s marketing and sales objectives.
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Challenge:
“I hear about blogs and social networking - and how this can help with lead generation and increasing the effectiveness of my listings…but I just don’t know where to start?”
Solution:
Brilliant Blue Real Estate websites run on technology specially developed to keep important real estate content up-to-date and relevant – real-time. This creates competitive advantage & high credibility. In many cases the content (information) and imagery (photos) are automatically updated on your website without any input from you needed. And, with our full customer support and troubleshooting available, our agents have the backing of one of the industry’s most knowledgeable real estate marketing agencies to help them become successful in their online business.
In addition, Brilliant Blue provides easy to use marketing packages to assist agents in developing additional content, writing blogs, joining social networks, managing search engine marketing and other digital campaigns.
Challenge:
“Short sales and financially distressed homeowners are an increasingly important segment of my market.
How can I communicate my services to them in a professional and knowledgeable way?”
Solution:
Never has there been a greater need for strategic marketing and precisely targeted creative materials than in today’s economically challenging market.
Whether working with financial institutions in short sales, developing listing and sales relationships with financially challenged homeowners, or locating suitable properties for investors, Brilliant Blue’s Short Sale Packages are designed to provide real estate agents with all the tools they need to present a professional and experienced marketing strategy…both in the pre-sale period and in the after-sale and referral phase.
Challenge:
“How can I make my new listing stand out to buyers when there are so many sellers right now and such a lot of competition for the same customer.”
Solution:
There are multiple strategies, for different situations. Brilliant Blue is technology based and strategy driven, and develops innovative creative solutions for the new world of real estate marketing, based on each agents needs.
With more than 85% of real estate home searches starting on the internet, before an agent is even contacted, Brilliant Blue’s in depth knowledge of online development and marketing puts its clients in front of more qualified buyers and sellers than traditional agencies. Integrated campaigns combining traditional (all the things agents did “before” the Internet), and interactive (Internet & digital marketing initiatives) – are often the most cost-effective ways to go.
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Challenge:
“Some real estate agents have limited marketing budgets to launch or enhance their online sales efforts. How can I gain visibility and provide professional services to my buyers and sellers on a small budget?”
Solution:
Brilliant Blue recognizes the challenges and complex issues that face agents in today’s business environment. We have developed a number of price-tiered website and online marketing packages appropriate for agents with diverse sales needs and budgets.
All run on the same state-of-the-art technology and feature optimum strategic creative designs and search engine marketing capabilities. As an organization, we’re committed to providing the best possible values, solutions and deliverables to our real estate clients, no matter where they are on their professional career path.
Challenge:
“Although I’ve been with my real estate brokerage company for several years, people in my market still are not aware of me, or don’t know me well personally, and I think I’m missing out on listing presentations and referrals.”
Solution:
Brilliant Blue’s “smartbrand” campaigns deliver memorable, strategic branding messaging for real estate agents, teams and offices.
Working closely with our clients to determine their specific profiles and how these complement their target audience (strategy), Brilliant Blue develops distinctive and memorable messaging that speaks directly to prospects, and creates a professional and lasting impression.
And, our personalized style guide packages give clear direction on all uses of the creative, so the brand maintains its integrity and consistency.
Challenge:
“I gave heard that Internet Search Engines can generate many leads for me in my local market, however it is so confusing, and I can not determine whether it will be cost effective, or how to get started?”
Solution:
Search Engine marketing “can” be one of the most effective sources for agent leads for both buyer and seller agents. But it is best left to the experts as it can become overwhelming to deal with. Organic (lower cost) can have very good results, although slower results, while cost-per-click (CPC) can have immediate leads (this afternoon!) but can be more expensive.
Brilliant Blue has several packages that agents, teams and brokers can work with, that provide managed processes, analytics, and campaign results. We may also recommend running a Local or Regional Search Engine campaign, in conjunction with social networking tools to create leads and client connection strategies.
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